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Team Young & Rubican |
Year |
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2003 |
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Location |
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Dubai, UAE |
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Program |
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Office spaces, Advertizing company "Team Young and Rubican" heasquarter. |
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Size |
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25,000 sq.m. |
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Status |
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Built |
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Practice |
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DAR Consult |
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Description |
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G+4 Floors of office spaces with a full height atrium. There is an internal staircase linking all floors together located inside the atrium space. |
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Concept |
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The concept of this interresting building is driven from the nature of the company business which is advertizing. All the elements of the building have been used as advertizing media. Starting from the atirum on which all the floors are overlooking and opens the internal activities of the company to the outside public through the atrium clear glass. Walls and counters are advertizing media as well on which text and images are printed. The used colors of the building in red and blue reflects the logo colors of the company. The feature wall with its full height of the atrium is also used as a dynamic media wall. Using the building faces, elements and spaces as advertizing tools help the company to deliver a consisten message to its clients and strong brand through its headquarter. The building changed its ocupants several times from TYR to DIC to recently ITP. |
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HEADQUARTERS |
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