Prince Sultan Culture Centre PSCC
Year   2015
Location   Jeddah, KSA

A  G+1 water front F&B strip that is composed of separate blocks each holds 2 to 3 outlets. the area of each block with its 2 levels vary between 300 to 450 sq.m.

Size   13,496 sq.m.
Status   Concept
Practice   ATKINS

This strip F&B is part of the Prince Sultan Culture Centre master plan. it exists between the residential cluster and the water canal. it is intended to create a destination for the entire development with its water front promenade. 


Prototype Generation: The connection between the water and F&B prototypes are vital to the design. There is a subtle playfulness between open and closed spaces, while canopies do not just to provide shade but also create lighting on the terraces. The main strategy of the design is to minimize the design program and minimize construction cost. The design team developed four F&B prototypes; the sizes range between 650 sq.m and 977sq.m. Each module can be arranged differently providing various compositions which break the monotonous build up along the F&B strip.


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